Preempt the Hagiography
Shape the Nomenclature

• Verbally, "Mount Turdmore" is immediately understood and conversational

• Visually, the doors of satire are wide open

• Organizationally, it offers cohesive, cutting messages to repeat and amplify

• If the project takes off and the concept gets established, DIY derision expands
– from influencers, musicians, artists, comedians, and everyday people

• It's confrontational, yet cartoony: stickers, signs, hats, T's, and inflatables are fodder for social videos and conversations

• As a campaign, calling out Republican Turd Enablers is emphasized

• It forces Republicans to defend him as somehow not a P.O.S.

• Meanwhile, soured MAGAs, the financially crushed, and less partisan folks will nod to the accuracy presented

• We envision a hybrid campaign – seeking astroturf accelerant for grassroots fervor – Ideally $$ fueled to be an onslaught

• Start small, aim high: donors/lenders wanted asap;

• Triggering Trump and Republicans could spark an epic free speech battle

• Brands Trumpism and the Republican party for the long haul

• Ripe for scores of millions in the US and worldwide

• Can tie in digital ads, broadcast ads, billboards, profit makers, loss leaders, freebies, fundraisers, publicity stunts, and more

• Spawns bottom-up memes, knock-offs, and TikTok virality (high bang-for-buck ratio)

• When he dies, the need for an enduring structure is all the greater

• Fun will be had, however far this goes

• Join in and help manifest mayhem