Billboards
We'd Like to See





Thoughts on Messaging
Tag Republicans Everywhere – Repetitively and Indefinitely
Take New Mexico's CD2, where rampant dark money in this swing district is helping Republican challenger Greg Cunningham make it tight. He has a macho resume. Except he's an endorsed MAGA. So Trump's awful approval numbers can sink him. Steady, aggressive reminders are needed – Trump is the problem and his enablers don't deserve a pass.
A provocative billboard on an open landscape is like pop art on a blank gallery wall. Broadcast ads still reach voters and social media targeting is not going away... but good billboards resonate, especially when so much of the electorate acts on vibes. Let's give folks a clear place for their ire. In this environment, rousing negative partisanship is the winning way.



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But Most of All, Tag Them as the Problem

We must not miss the opportunity afforded by the Trump Backlash. It's snowballing now, so Trump's name no longer has to be mentioned. Of course, when you do tag Trump, it can speak to folks. And all of this should be ongoing, through the 2028 elections.

So yes, many anti-Republican messages could be peppered with Trump Turd images. And the one above would be ideal.
But Poop is not vital to the meaning. If turds are a hindrance for gatekeepers, less harsh messages can still be persistent reminders of voters' doubts.
Our stickers are purposely more coarse. We shall push to get that imagery out more broadly. And there are ways for energetic, artsy people to freestyle this stuff at relatively low cost. Yard signs, protests, and highway overpass memes can go far... particularly if the messages are cohesive and recurring.
Also, white letters on a red field now have a special place... Although it's hard to beat black on yellow.
As the Mount Turdmore effort grows, we hope to expand our art to this realm. If Trump croaks, presumably the America and the world will be better off, but the stain on Republicans must still be pounded home.













Sure, they are mostly just good old memes put up on billboards – but that's the point. Normal folks online aren't constantly imbibing political memes... and when you see one on the highway, you aren't scrolling. You have the time to ponder.

Lighthearted touches help messages stick.

Far shorter rotations would be used for highway billboards, but this points to using a single digital billboard in Burma Shave fashion, particularly in pedestrian areas.
