Pithy Perjoratives

Tag Republicans Everywhere – Repetitively and Indefinitely

Take New Mexico's CD2, where rampant dark money in this swing district is helping Republican challenger Greg Cunningham make it tight. He has a macho resume. Except he's an endorsed MAGA. So Trump's awful approval numbers can sink him. Steady, aggressive reminders are needed – Trump is the problem and his enablers don't deserve a pass.

A provocative billboard on an open landscape is like pop art on a blank gallery wall. Broadcast ads still reach voters and social media targeting is not going away... but good billboards resonate, especially when so much of the electorate acts on vibes. Let's give folks a clear place for their ire. In this environment, rousing negative partisanship is the winning way.

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But Most of All, Tag Them as the Problem

We must not miss the opportunity afforded by the Trump Backlash. It's snowballing now, so Trump's name no longer has to be mentioned.

Of course, many anti-Republican messages could be peppered with Trump Turd images. But Poop is not vital to the meaning. If turds are a hindrance for gatekeepers, less harsh messages can still be persistent reminders of voters' doubts.

Our stickers are purposely more coarse. We shall push to get that imagery out more broadly. And there are ways for energetic, artsy people to freestyle this stuff at relatively low cost. Yard signs, protests, and highway overpass memes can go far... particularly if the messages are cohesive and recurring.

Also, white letters on a red field now have a special place. It should be considered often. It is arguable that most of anti-Republican signs could use that recognizable motif – to reinforce the oh-so-tired-of-MAGA sentiment that continues to proliferate.

As the Mount Turdmore effort grows, we hope to expand our art to this realm. It will help if Trump stays alive into the 2028 Campaign, but much can be done even after he croaks.